Rhenium

Rhenium is a conceptual athleisure performance brand. Named after the chemical element, one of Earth’s rarest and strongest, Rhenium builds around extremes: endurance, scarcity, and engineered resilience

The Rhenium logomark appears almost eroded yet controlled. Its shape feels stretched and pressurized, as if pulled by force. Rather than reading immediately as typography, the logo behaves like a trace or imprint.

At the core of the system is a modular field of dots, referencing molecular structures and parts-per-billion rarity. These dots operate as a dynamic grid—allowing the identity to adapt across garments, tags, and environments.