Sillage

Sillage is a specialty coffee brand located in Al Ain Oasis, a 4,000-year-old UNESCO World Heritage Site. The name comes from perfumery and refers to the trail a scent leaves in space. This idea shaped the brand as an experience focused on presence, slowness, and the senses.

The visual identity is built through simple relationships between material, light, texture, and rhythm. Inspired by Sadu weaving and Emirati craft traditions, the handwritten ‘S’ monogram reflects care, precision, and the process of making. When placed in a grid, it forms a calm, architectural pattern that adds warmth and tactility.

To connect the brand to its physical setting, fabrics and surfaces from the space were scanned and used as background textures. These material traces carry the idea of sillage through the space, an atmosphere that lingers, felt more than seen.