Synesthesia
Synesthesia is a generative visual system developed for the launch of Heaf’s single-origin coffee beans.
A custom TouchDesigner algorithm simulates the flow, diffusion, and mixing of a coffee pour, translating a familiar diffusion pattern into a visual system.
The outputs became the key visuals for Heaf’s patented, plastic-free coffee packaging. The box features a layered structure and integrated spout, designed for reuse and circulation.
The outputs became the key visuals for Heaf’s patented, plastic-free coffee packaging. The box features a layered structure and integrated spout, designed for reuse and circulation.
The launch campaign explored the crossover of senses by brewing coffee into pigment, combining the taste, aroma, and colour of coffee into painted pieces.
