heaf
heaf is a Dubai-based specialty hospitality brand rooted in Bedouin traditions. I co-led the creative direction across digital content, physical design, and experience design since February 2025.
Instagram ︎︎︎
Instagram ︎︎︎
Ramadan Campaign, a seasonal activation created for the Muslim holiday of Ramadan. Brass spinning candles, cut into a moon shape, evoke ellipses that structure the Ramadan calendar.
Like subtle jewellery, the candle sets the brass windmill in motion, revealing a rotating moon in an endless eclipse.
Like subtle jewellery, the candle sets the brass windmill in motion, revealing a rotating moon in an endless eclipse.
Experience design for a pop-up at World of Coffee Geneva. The booth is shaped by a Bedouin tent, representing heaf’s position between desert and sea.
Coffee on a Yacht brings the Bedouin coffee ritual onto the waters of the Arabian Gulf, drawing from Dubai’s traditions of fishing and pearl diving.
Coffee on a Yacht brings the Bedouin coffee ritual onto the waters of the Arabian Gulf, drawing from Dubai’s traditions of fishing and pearl diving.
